Media marketing for business encompasses everything from online PR (also known as ePR) to online content marketing, to social media marketing and sending out branded emails via marketingstuff.net/the-benefits-of-a-customer-oriented-strategy-with-a-digital-marketing-platform email. It allows businesses to personalize brands and reach out to the target audience on a broad variety of platforms, both free and paid. These platforms provide a variety of ways to reach out to viewers, allowing them collect demographic, geographic and personal information.